![]() ![]() Every online service has a messaging feature. But even if we set that aside for a moment, by making the rule applicable to entities whose services are primarily in the nature of messaging, the new rules could well apply to businesses that allow messaging as just an ancillary offering. In a previous article, I discussed why I believe that the traceability obligations that these provisions impose are antithetical to our constitutional notions of liberty. Under Rule 4(2), significant social media intermediaries that provide services “primarily in the nature of messaging" are required to comply with various stringent obligations. Yet, all these entities will now have to comply with the onerous obligations of being significant social media intermediaries simply because the size of their registered user base in India is greater than 5 million.Īnd then there is also ambiguity around what constitutes a messaging service. Platforms that offer once-in-a-lifetime services (online matrimonial sites, for example), actually consider it a measure of how good they are at what they do if they have more inactive users registered than active. Platforms that offer effortless online publishing facilities have thousands of registered users who, having set up their website, are no longer actively tending to them. While this might appear to be a clear standard, there are several practical challenges that arise while trying to apply that standard.įor instance, many social media intermediaries have informed me that even though they have more than 5 million registered users in India, the number of active users on their site is far lower. Shortly after the intermediary guidelines were notified, the government announced that social media intermediaries with more than 5 million registered users in India were to be classified as significant social media intermediaries. ![]() To start with, let’s take a closer look at the threshold above which a social media intermediary will be deemed to be ‘significant’. ![]() ![]() The deeper I dug, the more obvious it became that rather than clarity being provided, things were about to become significantly more confused. Once these questions are answered, the HOW to begin researching will be much easier to answer.As soon as the intermediary guidelines were notified, I pored over its provisions to try and figure out how exactly these new regulations would affect the wide range of businesses they applied to. WHY? Why is the information needed? Is a campaign / series already planned and they need concrete information to move the plan forward? Is this just exploratory to see if there is justification for a particular direction? WHERE? Where will the report be delivered? Do they want a written report, a briefing at a meeting, a document shared on the office cloud? WHEN? When is the work to be delivered? Knowing the deadline or desired delivery date for your work will help you gauge what level of work can be done (and help you manage your boss’ expectations.) Knowing what type of report or document is expected will help you set a framework for the task. WHAT? What form should the information take? Learn if this is just an informal backgrounder, information needed to justify a whole new campaign or series idea, or a competitive intelligence report. Previous experience with this person or team will inform you about their expectations. WHO? Who will be seeing the report you produce? This will give you clues as to the nature of the language to use, the formality or informality of the report you deliver. Marco Belluci – Question Mark – CC BY 2.0 Following are some of the kinds of questions you might ask to clarify the assignment. Should we cover this?” How do you even start? In upcoming lessons we will delve in to the kinds of questions you’ll ask and answer when developing a research agenda (who is the audience, what are the angles of the topic, where might you find information.) But before you can begin to understand the specifics of the research task itself you need further clarification about the gatekeeper’s expectations. See what you can find out.” Or in the newsroom your editor drops by and says, “The Times had a big story about bitcoin. Let’s imagine that in the strategic communications context your boss sends the following text: “Our client is interested in exploring bitcoin. The “5 Ws and H” (Who, What, When, Where, Why, and How) checklist that journalists use in covering a story or that strategic communicators would need to consider when developing a campaign can be used with a slightly different orientation for communicators who need to clarify an assignment. ![]()
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